Editorial
AI CogniFit writing style
A shared reference for voice, tone, and evidence formatting across resources, help docs, and Analyzer copy.
Voice & tone
Clear, professional, and friendly. Avoid hype, inflated claims, or slang. Lead with measured confidence—always signal the evidence or cohort behind a statement.
Reading level
Target Flesch 55–65 (upper high-school / business reader). Keep sentences under 22 words where possible. Prefer active voice and concrete verbs.
Inclusive language
Write to operators and leaders regardless of seniority. Avoid gendered pronouns and idioms that do not translate well. When referencing personas, use role labels instead of demographics.
Evidence levels
Every proof point should declare its evidence category. When in doubt, downgrade to the weaker level and link the source in-line.
- Level A: Randomized control trials, peer-reviewed research, or multi-cohort longitudinal studies.
- Level B: Large surveys (500+), production telemetry, or observational studies with clear controls.
- Level C: Expert consensus, internal pilots, or directional case studies. Label anecdotes as such.
Templated microcopy
- Headlines: Use outcome-first phrasing (e.g., “Stop guessing. Measure your real AI gains.”).
- Bullets: Start with verbs. Each bullet should include a measurable element or a next action.
- CTAs: Default to verb + benefit (“Try the 3-minute demo”, “Explore resources”). Avoid “Click here”.
Next Steps
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