Innovation PM
When AI helps
- +Drafting discovery briefs and experiment hypotheses
- +Synthesizing user research into actionable themes
- +Generating stakeholder update variations
- +Creating first-draft PRDs and acceptance criteria
When to be careful
- !Strategic prioritization (AI lacks business context)
- !Stakeholder negotiations (nuance matters)
- !Risk assessments (AI underweights tail risks)
- !Novel market positioning (AI extrapolates from existing)
Typical Delta & TLX patterns
Delta: Delta +3 to +8 on brief drafts; Delta +12 on strategy docs
TLX: TLX 35-50 on synthesis tasks; TLX 65+ on novel positioning
Start with
- 1.Ideation review: Use AI to generate 10 variants, pick 2
- 2.Brief drafting: AI first draft, you add context and judgment
- 3.Vendor questions: AI generates evaluation criteria
Discovery brief in half the time
A product lead ran a Fair Trial on discovery briefs. Manual took 3.5 hours. AI-assisted took 1.5 hours—but required 45 minutes of context injection the AI missed. Net gain: 90 minutes. The key insight: AI drafts faster, but PMs still own the "why" and stakeholder framing. The team now uses AI for structure, then adds judgment layers. Delta dropped from +9 to +4 after two calibration cycles.